Why I left Instagram

A topic, I’ve been incredibly surprised lately on how many people actually realized that my Instagram account doesn’t exist anymore. Since I get literally a ton of questions regarding this topic – here’s why I deactivated my Instagram account about a month ago:

Instagram used to be my favourite platform as I could follow my idols sharing their own little stories. Stories of success, creativity, failure and basically showing the real side of it – whatever they do. All of this turned into a massive business where everyone around the world shares their „incredible lifestyle“. In regards to this I have a massive problem with social media consumption. About 2 years ago I realised it for the first time on how much of an impact this tiny little app actually has on my wellbeing and feeling. I’ve been attending one of the most incredible events out there sitting in the sunset with a bunch of new friends on a yacht talking about how incredible and beautiful life right now is. I literally LIVED that moment. About 5 mins later I took my phone and opened Instagram. All of a sudden this dream location I’ve been in right now felt like this worst place to be and I rather wanted to be in Iceland as this seemed to be the place to be at this time of the year. According to that I always feel a ton of pressure to deliver photos on a daily basis or not at all as otherwise people don’t care due to algorithms and all this stuff. As much as I love sharing my story, the biggest problem is that I’m actually working absolutely nuts and don’t have time to waste time to think about perfect captions etc. In addition to all that I’m a very addictive person, means that I really consume a lot once I open my phone. Also in Instagram. I spent hours watching others living their own fake dream life and feeling guilty about my own. This is why over the past years I already deleted IG for 1-2 days a week.

I came to the conclusion that I feel the happiest and most alive when I don’t do all these things. From a business point of view this is obviously a stupid step. But I am already living an absolutely mental, exhausting, incredible life and I’m very very thankful for that. I should be everything but not depressed because my life doesn’t look like someone else’s on Instagram. I truly want to share more, but neither I want to feel pressured to do so. My creativity, motivation and true happiness lies within being outdoors, creating, sports and being surrounded by inspiring people. This is what I want to focus on and nothing else.

I’m still pushing, more focused on improvement, quality and creativity than ever before, and I’m sure there ‘ll be more content again on various platforms once the next steps are done.

/Seppi